Rachael Gilthorpe

Published in actionforchildren

·Feb 3, 2021

How reactive funding helped Parent Talk to scale and meet the increasing needs of parents

When Advent International mobilised their resources to support those in need during the Covid-19 crisis, the partnership with Action for Children began. Why the partnership works Pre-pandemic, Parent Talk already existed on a small scale. Demand for the service soared overnight so we had to scale rapidly. We brought forward our plans to develop…

Service Design

4 min read

How reactive funding helped Parent Talk to scale and meet the increasing needs of parents

Published in actionforchildren

·Nov 5, 2020

Parent Talk three years on: As many users in one day as the first five months

How many times have you heard ‘start small, iterate, scale’? In 2017, we began two separate projects to digitally support parents of 0–5 year olds. …

Service Design

7 min read

Parent Talk three years on: As many users in one day as the first five months

Published in actionforchildren

·Oct 1, 2020

Parent Talk: supporting parents when they need and want it most

First up, what is Parent Talk? Parent Talk is an online service for parents, providing down-to-earth parenting advice they can trust. They can browse articles on the most common parenting questions written by our experts or talk one-to-one with a qualified parenting coach who listen and offer advice that is tailored to their needs. …

Service Design

7 min read

Parent Talk: supporting parents when they need and want it most

Published in actionforchildren

·Jun 26, 2019

Things I wish I’d known

Action for Children have been working on digital services for the last 2 years and whilst we have impressive reach numbers from last year, they don’t show the hard lessons learned! So here’s a few things I wish I’d known 2 years ago! *Just to caveat it, these are our…

Innovation

9 min read

Dec 12, 2018

Failing is learning

Bear with me, I’m not going to just throw inspirational Instagram quotes and pictures at you. How is failing learning?! Often we are scared to try something through fear of failure. And the fear of investing in something new in case it fails and we’ve wasted money. WELL, let me stop you right there! …

Service Design

2 min read